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Leticia Marseille Haynes
Tia Haynes
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Disney: Immersive Storytelling
In my time as a creative consultant with Disney Parks, Experience & Products, and as an art director with Disney Design Group, I was responsible for both writing and designing creative work aimed at Cast Members and Guests, respectively. Having the skills to write and design positioned me as a bit of a unicorn, and my projects tended to be complex, with a lot of moving parts and multiple stakeholders. Research was often required before the writing, and I also specified the final media details. In addition, I was approved to draw two of the "Fab Five" characters (Mickey, Minnie, Pluto, Donald and Goofy) for use on products, packaging and marketing materials.
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