MHS:  "Ask Memorial" Broadcast Spot

The "Ask Memorial" campaign comprised a series of six TV spots, each featuring a different local cardiac surgeon. The consistent format called for each doctor to answer a heart-related question solicited from real patients in the region served by the Health System. 

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My role was to identify and prep the doctors, work with them to script each spot, style the sets and talent, and provide on-set direction during the shoots. I managed the vendor doing the filming and post-production, and I kept the shoots on time, on budget and on target, to drive System-wide cardiac business. (Shown here is one example of the six spots.)